Like cold calling, emails focused on potential customers are called “cold emails.” Sometimes, regardless how hard you might try, it’s hard to get prospective clients to open and read those emails. Below are a few tips that can help to increase your open and read rate of cold emails.
The Subject Line: Authors, writers and publishers spend enormous time creating their titles. Why? Because they already know that the primary reason people purchase books, read articles, or click on news content articles are the title. Spend time on creating a subject line that catches your potential customer’s interest. It must be concise and really should summarize your email.
The Funnel: From a web marketing standpoint, view your email as the beginning of the sales funnel. The cold emails should be brief and succinctly diagnose a prospective customer’s problem or concern; provide a solution as well as a method for that customer to discover how they may solve that problem, or supply the proper links to discover that solution. In other words, don’t send them to your house page. Bring them right to the page where you provide your services or solutions to that particular problem. Additionally it is beneficial to possess a short video at the top of that page that reiterates their concern and provides some solutions or ideas to solve the problem and why they need to read your copy on the page.
Research: It always helps to do some extra research on your own potential consumer. Along with viewing their sites, see if your customer has personally written any blogs or articles. Read what they have written. If appropriate, it is possible to send an email to them with regards to their article or blog and a comment. Make certain you possess the signature box of the email completed properly, having a website and a call to action to look at that site. Example: “Look who helped XYZ Company improve their sales closing by 20% – (add site link).”
LinkedIn: A bit LinkedIn research goes along way. I assume you may have targeted your potential customers, so linking with them is a good idea. Also, check if they fit in with any groups. Take a look at their participation level and if they participate, join that group and comment after them. (Similar to the comments on blogs and articles, be sure that everything you say has merit and it is not a blatant attempt to win favor. Phony never works.)
Value Add: You may also offer a free ebook, white paper or video in your email subject line. For instance, in case your marketplace is branding, you might make use of a subject line having a value add like “Get your customers to think about you first – 7 tips video!” Lead with that within the subject line and simply ask them to click to read through or look at the video. (Do not make use of an attachment, as fydmpg
individuals will not open attachments.) Make sure you always put a call-to-action in every value add. Remember, in the event the subject line along with your value add fits in making use of their need, they will probably open it, read it, look at it and take action.
Follow-Up: Either with an auto-responder or maybe your own little typing fingers, follow-up in a couple of days having an email stating “Hope you read our 7 ideas to obtain your customers to consider your first. Otherwise, it is possible to view it here (add link).” “At XYZ company, we specialize in… ” Here is where you provides further information about how your organization can solve your customer’s problems and provide links, along with the hyperlink to the page that offers your service (using the video) within this email. Chances are they will see the video first and then read your white paper. (Again, require time creating your subject line for this particular email.)
Patience: Like hammering a nail, in the event you keep at it, eventually you drive it home. Everbody knows, competition for your eyeballs of potential customers is fierce. By doing a little extra focus on your subject line, funnel, content, a value add and follow-up, you will, undoubtedly, do more than most of your competition. That little work is the thing that can help you stick out in the minds of the potential prospects and, eventually, buy them to start and study your cold emails.